Privacy Policy

Last updated: September 2026

Spirited Business ("we", "us", or "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights in relation to it.

Who we are

Spirited Business is a leadership development practice run by Declan Scott. Our website is www.spiritedbusiness.net. You can contact us at spiritedbusiness.net/contact.

Information we collect

We collect information in the following ways:

• Contact form: When you submit a message, we collect your name, email address, and the content of your message. We use this solely to respond to your enquiry.
• Newsletter sign-up: If you subscribe to our newsletter, we collect your email address. This is managed through Brevo (formerly Sendinblue). You can unsubscribe at any time via the link in any email we send.
• Analytics: With your consent, we use Google Analytics to understand how visitors use our site. This collects anonymised data such as pages visited, time on site, and general location (country/city level). No personally identifiable information is collected through analytics.

Cookies

We use one category of cookies:

• Analytics cookies (Google Analytics): Only set if you accept cookies via the banner on our site. These help us understand how people use our website. You can withdraw consent at any time by clearing your browser cookies or clicking Decline in the cookie banner.

We do not use advertising, tracking, or social media cookies.

How we use your information

• To respond to enquiries you send through our contact form
• To send our newsletter to subscribers who have opted in
• To improve our website using anonymised analytics data (with consent)

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-party services

• Google Analytics — analytics (consent required). Google Privacy Policy
• Brevo — email newsletter platform. Brevo Privacy Policy
• Vercel — website hosting. May process standard server logs. Vercel Privacy Policy

Data retention

Contact form submissions are retained only as long as needed to respond to your enquiry. Newsletter subscriber data is held until you unsubscribe. Analytics data is retained for 14 months in Google Analytics.

Your rights

Depending on where you are located, you may have rights including:

• The right to access the personal data we hold about you
• The right to request correction or deletion of your data
• The right to withdraw consent (e.g. unsubscribing from the newsletter or declining analytics cookies)
• The right to lodge a complaint with a data protection authority

To exercise any of these rights, please contact us.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last updated.